Operation management Assignment Example | Topics and Well Written Essays - 2750 words

Operation management - Assignment ExampleOutputs are also unique to every wrinkle in terms of the type of product or service creation offered. A company without a quality OM strategy can risk being topped by more able competitors. This report looks to Starbucks on Lincoln-High Street, a service company with very high demand and need to be efficient. compendium looks to understand performance objectives, demand fluctuations, quality perceptions from customer groups and suggestions on how Starbucks can improve.Source Drawpack. (2014). External and internal effects on the performance objectives. online Available at http//www.drawpack.com/index.php?route=product/product&product_id=6326 (accessed 20 November 2014).For Starbucks, speed is the most key objective to be sure the business gains customer loyalty and meets with satisfying key paying customers. The Lincoln-High Street Starbucks is a very busy organisation. During observation, research saw that Starbucks serviced about 20 cust omers every thirty minutes. This cafe had an unstructured queue arranging with no clear markers or barriers set up that showed customers where they were expected to stand whilst wait for service. Physical barriers and signs in a structured system better hold flow and create efficiency (Adan, Boxma and Resing 2001). This created a situation where customers were forming lines in various places and customers seemed unsure about their place in line. On several times, customers deferred their place in line to other customers, not sure about who was actually there first.Having a waiting line system with clear markers, signs and barriers is important as it creates environment of certainty and efficiency. Models for waiting lines directly affect customer feelings about service quality and costs of getting serviced. Tam (2004) says that customers have better views of services when perceive service quality is higher than the costs they have to pay to obtain the