IMC Essay Example | Topics and Well Written Essays - 1250 words

IMC - Essay ExampleIt is not easy to mart an in existent place because of the conflicting interests that come as a result of it having many stakeholders. However, one selling approach that has been highlighted in the article is the use of brochures which create favorable images of places. Marketing approaches like media advertising and exoteric relations can also be utilized especially if the target is to maximize the impact of converse (Skinner, 2005).Marketing approaches that atomic number 18 often used for tangible products include sales promotions, general media advertising, and public relations. These approaches objective lens at making the target consumers aw ar of the products being produced by a particular company. Some of these approaches are the same as those being utilized in marketing intangible places. The aim of marketing tangible products and intangible places is also the same. In the case of tangible products, the aim of marketing is to attract customers to want the products patch in the case of intangible places the aim of marketing is to make a place in enjoin for it to be a travelers choice.When looking at benefits businesses, it is crucial to understand that they are different from businesses that produce sensible goods. When marketing, these businesses need to focus on the people who will benefit from the services, the physical evidence that can show the quality of the service being provided, and the process of delivering the services. Service businesses face the contend of differentiating their services making this hard to gain a competitive advantage. The alternative way is to differentiate themselves by means of their marketing strategies. Some approaches which can be utilizes in service businesses include sales promotion and media advertising. gross revenue promotion can be by including innovative features. Apart from what the customer expect, a secondary service feature can be added. For example, an accounting firm can offer free consultation to