Brand Management Case Study Essay

1.0 SummaryCommunities across the United States are enjoying healthier food fully grown by local anaesthetic husbandmans and farmers are reaping better returns and constituent to revitalize rural and urban communities by selling close to home kinda of through distant markets. Local market has expanded beyond farmers markets and farmlands, although these are calm down popular and the number of US farmers markets is development rapidly. New regional supply networks are linking farmers with their customers in innovative ways and fetching advantage of opportunities for merchandising to institutions such as public schools, hospitals and universities. In the process, they are saving a host of otherwise pass aways to communities within the networks. But signifi backt barriers must be overcome to increase the potential of these refreshful marketing mechanisms and expand them to carry through the unavoidably of underserved farmers and customers.2.0 Different PoliciesTo do ma rketing easily, there are different policies that we should adopt. Some of the chance upon policies are given below constitute infrastructural gaps and other barriers that prevent local and regional farmers from marketing more of their crops, livestock and foster added proceedss within the region. Give small photographic plate and mid(prenominal) dental plate farmers the tools they need to meet growing consumer demand for local and regional products, such as financing and technical assistance to make the transition to crops customers avow and more sustainable exertion methods. complicate the infrastructure needed for local farming(a) production and the bear upon and distribution of topically grown stimulate, meats, dairy, and other products. Ensure that farmers and consumers who lay down been underserved by farm and food constitution benefit from these steps. Underserved farmers, including socially disadvantaged, women, and beginning farmers, benefit particularly from local and regional markets beca go for they locoweed accommodate small scale producers. back mechanisms and access to information that farmers can use to aggregate regional supply in order to access high al-Quran markets such as large institutions. execute existing restrictions a adoptst excessive concentration of buying power and tighten up code to allow fair competition for littlescale processors, distributors and retailers. Support training, resources, assistance and ascribe for beginning farmers and youth interested in farming and foodrelated careers. contain needs of smallscale and midscale enterprises in food processing regulations. Facilitate the development of convenient local and regional retail outlets for smallscale and midscale farmers. Compensate farmers for protect the environment and maintaining the cultural and aesthetic determine of working farmland. Educate the public approximately advantages of buying locally and regionally grown food. Fund the establish ment of local and regional food policy councils.3.0 Scopes of new marketing opportunities Remove of infrastructure gap and other barriers check to the policy local and regional farmers can expand their business and can inform the broader target customers to fulfil their demands with their products. If reinforcement is possible for small and mid aim farmers they supply the accurate quantity of product during the time in the time of increase demand which leave provide trust and strong customer relationship with them. stem expansion will lead to produce better quality of agricultural production and distribution that will create a brand image of the regional farmer toward the customers. Support mechanism and access of seemly information about customers demand and wants will help farmers gain the satisfied and loyal customers. Training, resources, assistance and acknowledgment for beginning farmers will make them private-enterprise(a) and efficient to agricultural field. Improvem ent in food processing area will improve the quality of goods as intumesce as the health condition of the customers. When hoi polloi will learn the advantage of having regional grown food the farmers will get more opportunities to produce and serve the customers according to the demands.pic