'Marketing and Gucci Essay\r'

'Gucci The company Gucci is well known in legion(predicate) countries. The moment a person hears the news Gucci what comes to mind is fashion and expesive. In 1921, Guccio Gucci opened his commencement store in his native country Italy. Since 1921 Gucci has bourgeon into one of the most exclusive store in the world. It wasnt until 1950, that Gucci became known once the colour red green logo was released. In 1953 due to Guccio Gucci’s close his sons Aldo, Ugo, Rodolfo and Vasco took over the company. It is then that Gucci introduces products that are most precious by well known celebrities.\r\nProducts such as perfumes, watches, handbags, shoes, clothing and sunglasses. During the late 1970s the company set about many ups and downs. This was due to wrong business desicions and family quarrels. As of today the company remains in on the top list of the fasion industry. Week 13- Segmenting and Targeting Markets Gucci does not allow a specific target mart. It aims at the ba tch that are willing to buy their products. Gucci has a sure-fire market partitioning because it follows four basic criterias.\r\nThey bring enough customers to buy their products, it is identifiable and measurable, their market segmentation member are accessible to marketing efforts and their market segment responds to particular marketing efforts in a way that distinguishes it from Their moves into Jakarta come as almost of the world’s largest markets for high-end goods sag: Sales for many high-end brands have weakened in the West, while a slowing Chinese economy has damped its consumers’ appetite for luxury.\r\nThe ontogenesis of Indonesia’s economy is expected to ease this year, solely the country’s ballooning middle kinsperson will drive luxury-goods consumption in the ache term, according to Frederick Gibson, an associate economist at dingy’s Analytics in Sydney. other\r\n'