Case Analysis

CASE ANALYSIS HLL JUGGERNAUT THE DILEMMA OF GROWTH infra the Guidance of:Submitted by: Dr. D. D. SwainNavneet Goel Professor MarketingRegd. No. 11PGDM-BHU005 [pic] INTRODUCTION Hindustan jimmy trammel (HLL) which was set up in the year 1956 by and by the amalgamation of three companies i.e. Hindustan Vanaspati Manufacturing Company, Lever Brothers India restrain and United Traders Limited is Indias largest FMCG has a workforce of 36000 employees and a brand portfolio comprising of more than cx brands in 950 packs. The products cater to the masses through star one thousand million retail outlets both in urban and rural areas. It is besides accredited with a tops(p) Star trading menage honour. HLL saw a revolt in upset during the deeply 1990s. HLL has been among the leaders in the categories much(prenominal) as soaps and detergents, hair and strip products, dental care products which could be attributed to the major breakthroughs like advance(a) pr oducts and processes at its Research Centre and to a fault to the fact of never-ending technical advancement. Another factor of success is its efficient and buirdly distribution system which involves 2000 suppliers and associates, 7000 stockists and agents. HLL has a large export portfolio which caters to 30% of world demand and is a sort out foreign transfigure earner.

In the quarter ended manifest 31, 2001 HLL reported a growth of 2.6% in domestic sales. The turnover and profit then as well as showed an increase. As part of sympathetic Resource Management, HLL focuses on team building. Every employee carr ies out on filed job to transform the neces! sity of hard work. It also motivates people. HLL enjoys fast(a) brand impartiality and has a lot of credibility and attentiveness in the market. It attracts high hat talent and is Indias some sought after merchandise company. It pursues aggressive marketing strategies. ISSUES AND CHALLENGES The Indian consumers were becoming tech savvy and companies were taking the e-initiatives to target the consumer. They also started...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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