hummer corporation analysis INTRODUCTION I am writing to you in regards to the pots rate commercialise. According to AM Generals commercialize research , bullet trains market is divided into four categories: the realist, the discerner, the vanquisher, and the adventurer. The realist considers sess for its possible purposes, and will therefore make use of the vehicles off-road prowess. The discerner is a novice for the finer things in life, who appreciates Hummers status, but is unlikely to go off-roading. The conqueror is a successful person who trusts people to fill in it, who appreciates Hummer for its exclusivity and attention grabbing looks.
The fourth type of buyer is the adventurer, who wants to hook on the Hummer off-road. By analyzing the percentage of the population that has these qualities, I recollect that Hummers U.S. rank market segment is males between the ages of 25 and 64 who view over $100,000 per year. ANALYSIS Demographic Information: Hummers target marke...If you want to get a full essay, order it on our website:
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