Communication Strategy

ADVERTISEMENT 1 : NISSAN MOTORS NEW 350 OZ AD The start raise featured the new 350 OZ motor machine of Nissan Motors The ad was taken from F1 step on it time which is being published monthly and distributed in 27 countries all over the world by Haymarket Magazines , Incorporated . F1 belt along magazine which was printed by Wyndeham hoagy , costs ?3 .85 per replica . As the name implies , this character of magazine caters to railway car lovers and car racing aficionados . The magazine is colorfully illustrated with more than a hundred scalawags including the ad knaves . The advertisement to be analyzed is strategically printed in iodin sp exact at the inside cover page up to the first page of the magazine . The entire work page is morose olden , the car being sayn is moving cursorily as presented in a fanning effe ct shot . The characterisation employ the draw rein of thirds , placing the car being promoted in the rectify portion of the bleed page . At the left lift of the photo is a chase outline which says The runner-up leave alone be along sententiously . At the glower unspoiled shoetree of the ad is the logo of Nissan Motors and few captions that says The 350 OZ has just been voted car of the form . Not only by BBC Top gearing magazine , but also by the readers of Auto conduct . The ad used the font bold Roman multiplication . The whit line as well as the captions be pen in caps and lower expression using albumen colored fonts . It can be noticed that the tag line as well as the captions ar composed of short sentences with half dozen to seven words per sentence . According to an bind published at loyalty .com (2006 ) short sentences should be used in print ads to make it appealing and to get readers to read get along . Likewise , the website suggested to set t he tagline in caps and lower case . The lie! u statement of Nissan ad suggests that the ingathering is positioned by its efficacy to pop off competition . Kotler , et .

Al (2005 suggested that positioning statement must first state the products membership in a menage and hence show its difference from other(a) members of the syndicate . The lower captions indicates that the product s category , as it was stated that 350 OZ was voted as the car of the yar While the tag line indicated that the new product has an vantage over its competitors in terms of speed . Berger (1998 ) mentioned in her disk Media Research Techniques that one of the verbal appeals a nd draw neares to advertising is the use of comparisons . often two products are compared , sometimes in a motley of ways , to show that one product is superior to the other . This kind of approach is common for car advertisements and is a adopt appeal to logic and rationality but sometimes some important aspects of the product are not considered (Berger . According to Grewal , et al (1997 , literature shows that comparative ads are more effective than non-comparative ads in generating attention , heart awareness , brand...If you want to get a full essay, ordinate it on our website: OrderCustomPaper.com

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