Marketing Analysis

Introduction Starbucks and Panera Bread have shown how effectively two incomparable businesses can use strategic mart homework and transaction to define and penetrate a defensible market blot in large, profitable market ingredients. Starbucks is the worlds arouse coffee and beverage retailer with an estimated market share of 85% of franchised coffee shops in the U.S. (Thompson, Arsel, 2004). Panera Bread is redefining Quick Service eat place (QSR) industry by creating continual innovation in its mid-day and change surface light dinner menu items (Schwartz, 2006). some(prenominal) have successfully used strategic marketing planning and execution to make water and defend unique market positions in highly agonistic industries. Creating and Sustaining Profitable Differentiation What separates some(prenominal) Starbucks and Panera Bread from the literally thousands of competitors distributively has is the unique approach distributively takes to defining segme ntation, marketing messaging, harvest strategies and the checks customers have visiting their locations. send-off with defining market segments, both companies have consistently focussed on value-based segmentation in conjunction with psychographics to define their segments (Schwartz, 2006) (Thompson, Arsel, 2004).

This sagacity into how customers make decisions of when and where to purchase beverages, what the crush menu items are by time of day and month, and the concomitant to adding innate value to the commence of being in the retention itself (Grewal, Levy, Kumar, 2009) differentiates both companies. Their focus o n how to tailor the store experience to the ! expectations, needs, wants and preferences of each customer segment not only differentiates a business; it can overly lead to customer commitment over the long-term as well (Palmer, 2010). For Starbucks and Panera, this is the long-term target of their advertising, marketing and promotional strategies. Creating a highly coordinated and synchronized series of strategies that meld together the implied value...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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