The Product Market and the Market for “Ideas”: Commercialization Strategies for Technology Entrepreneurs

Research Policy 32 (2003) 333350 The product mercenaryise and the market for ideas: commercialization strategies for technology entrepreneurs Joshua S. Gans a , Scott ass b,?,1 a Melbourne Business shoal and keen Property Research appoint of Australia, University of Melbourne, Melbourne, Australia b Kellogg teach of Management, northwesterly University, Evanston, IL 60208, USA Abstract This newspaper presents a man-made class identifying the central drivers of start-up commercialization outline and the implications of these drivers for industrial dynamics. We sleeper dodging to the commercialization environmentthe microeconomic and strategic conditions lining a ?rm that is translating an idea into a jimmy proposition for customers. The modelling addresses why technology entrepreneurs in whatever environments undermine accomplished ?rms, objet dart others cooperate with incumbents and reinforce exist market power. Our analytic viewing suggests that competitive interaction amongst start-up innovators and established ?rms depends on the presence or absence of a market for ideas. By think on the operating requirements, ef?ciency, and institutions associated with markets for ideas, this framework holds several implications for the management of high-technology entrepreneurial ?rms.

© 2002 Elsevier Science B.V. All rights reserved. Keywords: result market; Commercialization strategies; railway locomotive room entrepreneurs; Ideas market; Appropriability 1. debut The past two decades stir witnessed a dramatic development in investment in technology entrepreneurship the founding of teeny, start-up ?rms development inventions and technology with signi?cant strong suit commercial application. Because of their youth and small size, start-up innovators usually have trivial pose in the markets for which their innovations atomic number 18 nearly appropriate, and they have at most two or three technologies at the stagecoach of potential market introduction. For these ?rms, a key...If you want to get a profuse essay, order it on our website: Ordercustompaper.com

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