Cray Research

Executive Summary Cray entered the industry as a pioneer, catching the foremost high-end supercomputer etern all(prenominal)y know to man. The customers were limited to academician and government professions. In the pastime eight years, Cray continued to develop even faster supercomputers and is set up to release two more than(prenominal) gen-erations, X-MP and Cray-2, in a year. though Cray has not changed functionally, competitive land-scape has migrated importantly: consumer base is now a majority of industrial users, demanding bundle and services, and competition has caught up to Crays pretend power benchmarks. The Market Forces resume indicates that the strategic levers and key restraint factors that Cray has exploited to occupy the leading(prenominal) slip in the modern do not correspond well with the refreshful food product that Cray is trying to tar urinate. To the new market of commercial and industrial users, Cray has to position itself as a Partner and not as a distanced-from-reality Innovator / Pioneer. Cray inevitably to add service capabilities to its offerings e.g. customization, maintenance, training, think etc.

To be successful Cray bequeath pee to bring most numerous changes including aligning it organisational structure with knob industries; minify addiction on several(prenominal) stars; introducing cross functional teams; partnering with 3rd political party vendors to aim in the gaps in Crays packet capabilities; making R& amp;D more client need focused and accountable; Product development compulsive by market more than R&D;institutionalizing the knowledge of populate similar Seymour Cray, Steve Chen into knowledge data-bases or proprietary tools; partnering with clients in the all stages of value creation. Cray needs to greet the implementation of this dodging in a phased manner. It will have to start with a champaign to assess the profitability of move specific industries and simultaneously commu-nicate with its employees and expire their feedback on proposed changes. This would need to be followed with the rollout... If you want to get a full essay, order it on our website: Ordercustompaper.com

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